Thoughts on cross-promotion, collaboration, and convergence

Thoughts on cross-promotion, collaboration, and convergence…we (independent community media in Austin and in Texas) should be working towards cross-promotion. By “cross-promotion” I mean promotion across mediums, programs, and channels (mediums). It would be a way of showing support and solidarity for our fellow community media producers and might serve as a way to open audiences (media publics) to new shows, programs, or journalists.

However, cross-promotion is not enough. We need collaboration and inclusion. It’s not enough to simply say “here are some good shows/programs.” We should be working with one another…public access with radio, radio with print, print with web and film, etc. This type of environment not only creates a network of independent community producers, but it may also create a network that may be extremely useful for community groups. There is potential for a community issue to gain momentum through this system of communication as it moves from outlet to outlet.